Doha, Qatar, September 24, 2023: Modern Home, the premium destination for the best electronics, beauty, watches and jewellery brands in Qatar, recently conducted an exclusive panel discussion in partnership with the globally acclaimed beauty brand, L’Oréal Professionnel Paris. The event explored the captivating realm of scalp education with the primary objective of advancing the expertise of local hairstylists in the domains of scalp science, scalp advanced products and maintenance routines.

The gathering was held at the luxurious Marsa Malaz Kempinski, The Pearl - Doha, during the previous week. The discussion was expertly moderated by the regional education manager from L’Oréal Professionnel Paris, Pascal Amseyan, and featured the participation of Dr. Zeinab Youness, a distinguished dermatologist. The audience included hairstylists, salon managers, and staff members who share a profound appreciation for the exceptional quality and innovation exemplified by L’Oréal Professionnel Paris.

This event serves as a testament to Modern Home's pivotal role in introducing the most sought-after beauty labels to Qatar and underscores its enduring partnership with L’Oréal, a collaboration that has thrived for over six decades. This joint initiative underscores the unwavering commitment of both brands to excellence in beauty education, providing a platform for professionals to delve into cutting-edge insights and techniques within the realm of hair care.

L’Oréal Professionnel Paris, renowned for its technological approach to haircare, offers a complete range of all types of hair and scalp care solutions. The discussion panel served as an educational platform for hairstylists to gain in-depth knowledge about the Scalp Advanced product range, meticulously crafted by hair experts and endorsed by dermatologists. This comprehensive range encompasses a diverse selection of shampoos and treatments tailored to address a myriad of scalp concerns, including sensitivity, oiliness and dandruff.

Of noteworthy mention, the Scalp Advanced collection also features specialized treatments specifically designed to combat hair thinning and loss. Each product within this range is precisely engineered to restore equilibrium to compromised scalps, providing relief from discomfort, oiliness, and dandruff issues across various hair and skin types.

As the evening drew to a close, attendees left with a newfound appreciation for the science of scalp care. Together, Modern Home and L’Oréal Professionnel Paris eagerly anticipate a future packed with innovation and excellence, as they plan to host a series of exciting events tailored to the Qatari market.