Luxury division offers luxurious goods specially sourced from acclaimed brands and eminent fashion houses for its three sub-divisions: Cosmetics & Fragrances, Fashion, and Watches & Jewellery. Fusing research on consumer sentiment and market trends, every division is acquainted with the preferences of their customers and strategies are implemented to favourably benefit both brands and customers.

Every Luxury sub-division upholds a commitment to quality, personality and creativity.


Cosmetics & Fragrances deals with iconic brands such as CHANEL, Givenchy, Dior, Armani, Yves Saint Laurent, La Prairie, Amouage, Clarins, Clinique, Elizabeth Arden, Gucci, Hervé Gambs, Kanebo, Kenzo, Lancôme, Nesti Danti, Paco Rabanne, Versace and many more.


Fashion features elegant and exclusive fashion and accessories for men, women, and children – all carefully selected to ensure they conform to clients’ specific tastes and desires. The portfolio of luxury brands includes Balmain, Brioni, CHANEL, Carolina Herrera, Alaïa, George Chakra, George Hobeika, Jason Wu, Kiton, Lanvin, Marchesa, Monique Lhuillier, Moreschi, Oscar de la Renta, Reem Acra, Tony Ward, Zac Posen and many more.


The Watches and Jewellery division features directional timepieces and precious jewellery. In 1951, the prestigious Rolex brand was launched in Qatar and this proud partnership still continues. The selection of illustrious watches includes brands like Bremont, CHANEL Watches and Fine Jewellery and TUDOR. The Luxury division also partners with the historic French jewellery house, Boucheron and carries Fifty One East’s own jewellery French brand Âme along with celebrated jewellery lines like Pandora, Hueb, Falamank by Tarfa Itani and many more.