Doha, Qatar – Feb 21, 2016: Fifty One East, Qatar’s favorite department store, sponsored the 2016 Qatar Total Open Tennis Tournament for Women, which was running from February 21st to February 27th at the Doha International Tennis and Squash complex. Fifty One East’s relation with the Qatar Open Tournaments goes back to a long history when the luxury retail store first sponsored the tournament years ago.

Organized annually by the Qatar Tennis Federation, the 2016 Qatar Total Open Tennis Tournament is a highly-awaited fixture on Qatar and the region’s calendar as it brings together some of the most recognized names in the sport and is revered by tennis enthusiasts and sports fans alike. Fifty One East continues to add incomparable luxury to the leading international tournament and it is also offering one of its premium products in every match to the lucky audience member who catches the ball thrown by the winning player at the end of the game.

Fifty One East would like to congratulate Carla Suarez Navarro, Qatar Total Open’s winner of 2016, for her phenomenal moves and hard-fought victory over the best players in the world.

Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding said: ‘We are proud to have Fifty One East associated with such a prominent and esteemed sporting event in Qatar, to add glamour, sophistication and style to the tournament. Darwish Holding and Qatar Tennis Federation enjoy strong and long-lasting relations that have been built over the years. Our association this year again will aim to further enhance the partnership, and along with Fifty One East, we hope to achieve great success for one of the most awaited tournaments in the country. We congratulate the entire team at QTA for organizing this top notch event and wish them the very best for years to come.’

Fifty One East is a major partner and sponsor of the main sports, cultural and social events in Qatar. In line with its corporate social responsibility program, Fifty One East continues to give back to the community and contribute in the social development of the country.

The Doha event was the first professional women’s tennis tournament staged in the Middle East and today it is a WTA Premier 5 event; having a rich history in Doha with the participation of some of the game’s most popular players.

Fifty One East is Qatar’s premier shopping destination and Darwish Holding’s signature retail brand. As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalized hospitality and impeccable service, Fifty One East has emerged as a paragon of impeccable taste.