For the third year running, Fifty One East, the luxury retail chain of Qatar, and Rolex, the world’s pre-eminent symbol of timepieces’ prestige, sponsored the annual star-studded Qatar ExxonMobil Open which was held at the Khalifa International Tennis and Squash Complex in Doha between December 31, 2012 and January 5, 2013, when the grand finale saw “Richard Gasquet” crowned champion of the season.
The two renowned brands names are the tournaments’ Silver Sponsors for 2011, 2012 and 2013. Rolex, the official time keeper and Fifty One East, the exclusive retailer will continue to add timeless luxury to an event which has become a sports fixture on the calendar of many in the country. Fifty One East held raffle draws during every match with tennis enthusiasts walking out with a premium Fifty One East product.
Qatar ExxonMobil Open is part of the ATP World Tour 250 series of the Association of Tennis Professionals (ATP) where participants will compete for the coveted title and multi-million dollar prize money.
A spokesperson from the Marketing Department at Fifty One East said: “Tennis and luxury always come in tandem. Such tournaments have always been earmarked with prestige starting with the line-up of the most recognized players of the series to the overall experience, look and feel of the championship. It is truly a perfect fit for a brand the caliber of Fifty One East and Rolex and we’re very proud to team up with the Qatar Tennis Federation to bring to Doha a professional platform to stage such a global-scale event.”
The Qatar ExxonMobil Open 2013 celebrated professional tennis in Doha with the presence of David Ferrer, Richard Gasquet, Gael Monfils, Feliciano Lopez, Nikolay Davydenko and a host of other top players. The event was covered the world over through a number of the most prestigious press and media outlets from across the globe who flew to the capital of Qatar to report the highly-awaited matches of the year.
Fifty One East is home to some of the world’s finest brands such as Rolex, Boucheron , Tudor, Armand Nicolet, Guy Laroche, Pasquale Bruni, Sony, Bose, Bang & Olufsen , Yamaha ,Sony Mobile, HTC, Apple , Brioni, Lanvin, Smalto, Bally, Andrew GN, Azzaro, Carolina Herrera, Monique Lhuillier, Oscar de la Renta, Giambattista Valli, Jason WU, Georges Hobeika, George Chakra, Tony Ward, Reem Acra, Carlos Miele, Maria Luisa, Diane Von Furstenberg, Michael Kors, Casadei, Le Silla, J Mendel, Marchesa, Nancy Gonzales, Zagliani, Chanel, Givenchy, Lancome, Amouage, Elizabeth Arden, Dior, Lancome and YSL as well as other major global brands.
The chain’s anchor multi-brand outlet is located at Lagoona Mall, the exquisite shopping centre nestled at the heart of West Bay district. Spanning 13,500 square meters of luxury space, Fifty One East bring to Doha the most high-end retail concepts where shoppers can revel in a true world-class destination.
