Doha, Qatar, 24 September 2018 – Fifty One East, Qatar’s favourite department store, has added another feather to its cap with the launch of Europe’s No. 1 Home Appliances brand* Bosch’s new store. Customers can browse the dedicated Bosch store in Lagoona Mall to explore the full range of German Engineered home appliances.
The opening celebration of the store was attended by Mr. Hans-Udo Muzel, Ambassador of Germany to the State of Qatar, Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Fifty One East, Mr. Saoud Abdullah Al-Darwish, Vice Chairman of Darwish Holding, Mr. Norbert Klein – BSH T-MEA-CIS Region Head and Mr. Tomas Alonso, BSH Home Appliances FZE CEO and a bouquet of media representatives and VIP clients.
Speaking at the launch event, Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Fifty One East said: ‟̏We are proud to open the new Bosch store in Lagoona Mall. Fifty One East has been providing unparalleled service to its loyal clientele for almost 70 years, and we continue to strengthen a legacy of excellence that we have nurtured over the years in Qatar with our partner Bosch. I would like to take this opportunity to thank once again Dr. Karsten Ottenberg, BSH Hausgeräte GmbH’s Chairman of the Board of Management and Chief Executive Officer for the award received back in March of this year acknowledging Fifty One East’s outstanding performance. Moving forward, our focus will remain on delivering high-quality products that match our ethos to provide the best to our customers.”
‟The launch of our new store builds upon the success of our partnership with one of Qatar’s leading distributors″. Mr. Tomas Alonso, CEO of BSH Home Appliances FZE, said: ‟̏We have confidence that Bosch appliances deliver the highest quality and energy efficiency to discerning customers who are looking for quality of design and product integrity, and that our customers will find what they are looking for in our Lagoona Mall store.”
Bosch Home Appliances is the largest home appliances manufacturer in Europe. Bosch product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes Bosch the only full-range provider of home appliances.
In 2014, Bosch opened its dedicated store on Salwa Road in Doha to meet the increasing demand of the people of Qatar on reliable and trustworthy home appliances. The new store in Lagoona Mall reiterates the strong collaboration between the two entities and provides shoppers with easy access to the wide range of products that meet their daily needs.
